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With the Bihar Assembly elections approaching, the Election Commission has issued an advisory to political parties against the misuse of artificial intelligence (AI)-based tools. The advisory states that using AI to portray politicians delivering electorally sensitive messages is impacting the electoral landscape.
Citing its previous guidelines and information technology regulations, the Election Commission reiterated that any artificially generated or AI-created photo, audio, or video used or disseminated for campaigning must bear clear, prominent, and legible labels such as “AI-generated,” “digitally enhanced,” or “artificial content.”
AI Labels Must Cover 10 Percent of Screen Area
The AI label must cover at least 10% of the screen, and for videos, it must appear at the top of the screen. For audio, this label or information must be included within the first 10% of the audio. This is so that people can easily understand that AI has been used in the video shown.
Furthermore, if AI-generated photos, audio, or videos are used for election campaigning, they must clearly state who created them. This information should be included in the content’s metadata or caption. This information will identify the person or organization that created the image or video. This will help voters understand whether the content displayed before them is credible.
Content must be removed within 3 hours.
The Election Commission’s rules strictly state that any AI-generated content, photos, videos, or audio, that is illegal, cannot be shared or used without permission. A person’s identity, face, or voice should not be used inappropriately in AI content without their permission. Content that deceives or misleads voters, such as fake videos or audio in which a leader appears to say something they did not say, should not be allowed.
If an AI-generated or altered image, video, or audio is found on a political party’s official social media handle that spreads misinformation or misleads people, it must be removed immediately. If the Election Commission or a complainant reports the content, the party must remove the content within three hours.
After issuing guidelines in May 2024 and January this year, the Election Commission issued an advisory that largely reiterates its earlier directives. The Election Commission issued this advisory exercising its powers under Article 324 of the Constitution ahead of the Bihar elections on November 6 and 11.
